ideaXchange

April 1, 2009
Mobile phones and websites like MySpace and iTunes are affecting the entertainment world: the artists, the packaging, and the industry.

ideaXchange: How can charities use entertainment to increase public and corporate engagement?

18.25 - 18.30
Welcome by Roland Williams, founder of ideaXchange

18.30 - 18.50
Panel 1: The Artist
Glen Scott has become one of the most respected and in-demand session musicians and arrangers, working with Craig David, Eric Bibb, James Morrison and Ron Sexsmith, among others. He'll share his thoughts about the business, the web, and his new album, Trust the Dawn.

18.50 - 19.10
Panel 2: The Packaging
Cecilia Ehrenborg of The Nordic Swan Ecolabelling Company shows their latest project with artist Fredrik Swahn; graphic designer Deborah Duerr discusses the evolution of album covers and packaging for Generation Y; freelance film maker and photographer Roy Rossovich gives examples of packaging for the film industry, EPKs (Electronic Press Kits) and music videos.

Live musical performace by Ida Sand

19.15 - 19.50
Panel 3: The Industry
Victor Fredell of Sony Ericsson (Play Now) is joined by Fred Armstrong of Swedish music label JuJu Records (Timbuktu & Damm, Chords, J-Ro) discuss online distribution trends, mobile phone handsets, telecom operators, labels, and money — in the entertainment business.


Mingle continues until 21.30

Take the entertainment challenge

C U R R E N T L Y
Mobile phones and websites like MySpace and iTunes have changed the entertainment world: the artists, the packaging, and the industry.

T H E C H A L L E N G E
How can charities use entertainment to increase public and corporate engagement?